This site is designed to inspire the viewer as well as provide a workable process template to those responsible for the design and dissemination of health information to underserved populations.
IDENTIFY THE ISSUES:
(What is the information gap you are trying to fill?)
The key to grass root intervention is the ability to listen and clearly identify the issues. Effective information design is the direct result of a planned strategy of gathering data from written target populations using focus group methodology and community outreach. Identifying the core issues which your program is designed (and not designed) to address will help alleviate confusion, promote collaborative synergy and generate a strong sense of creative purpose for both staff and funders alike.
FUND AND BUDGETING A PROJECT:
(How much is enough?)
Determining the scale of your creative project will help to detrermine a rough budget. The amount of funding will depend on the levels of public, private, community resource, and collaborative support which your project is aligned with. Creative sub-contractors will need to work for considerably less than scale and printers will need to find ways to reduce your costs. For community level intervention to work you need to maximize dollars and creative output to match expressed community needs and include a dissemination strategy/costs in your budget.
TAP INTO AVAILABLE ARTISTIC RESOURCES:
(“Only the best will do”)
Knowing the creative resiources available to you is critical in designing an art-based grass root intervention program. Effective information design requires an experienced and dedicated team with a creative peace corp mentality. Talented artists are generally available to not-for-profit organizations for pro-bono work but to be truly effective they must participate in the entire development process including the focus groups and then bill accordingly. They must also be willing to accept rigorous evaluation of the creative product to determine its pre and post launch effectivesness in the target population.
IDENTIFY ARTISTIC MENTORS TO TRAIN THE NEXT GENERATION OF APOSTLES:
(Who will do?)
Sustainability is the key to developing a community level intervention strategy on any social issue. Developing a reliable reservoir of creative professionals interested in making a difference is the first step. However, the importance of mentoring the next generation of designers/artists in mastering the fundamentals of cli is just as important. Young designers should be brought into the entire design process as apprentices and trained by example in listening and analysis skills. Every organization that commits to embracing the CCfH creative development process is bringing an innovative and highly participatory design strategy into their culture and will need to train both mature artists and apprentices in the how tošs.
MANAGING A CREATIVE PROJECT AND STAFF EFFECTIVELY:
(What is the right formula?)
To be effective an information design organization or any organization responsible for developing targeted health education materials will need to have highly experienced administrators with both the fiscal and capacity building skills necessary to plan and execute a comprehensive intervention program. If you want to be successful in maximizing your dollars as well as hitting the target population with a creative intervention program that works you should review your own internal resources or seek out resources with strategic planning, traffic, and production skills which are critical to keeping creative projects on track. If you donšt have them you will need to look into your local community for help before taking on the proposed creative challenge.
MEASURE AND EVALUATE RESULTS/COMMUNITY RESPONSE:
(What do most funders want?)
Build accountability in from the outset by including the most appropriate levels of evaluation and outcome measurement into your work. If you are not familiar with how or when to apply this science-based strategy theses resources are available from universities and graduate social science programs for a nominal fee. The historic problems associated with artists for hireš either misinterpreting or ignoring critical input data and then missing the intervention target can be reduced or eliminated by including a concise evaluation plan from the start. If the creative professionals or artists involved in your community level intervention program do not want to work within this type of structured creative development process – DO NOT HIRE THEM – or at least they should not be considered for key roles. Art which is not accountable is not effective in the information design arena. Funders from both the public and private sector will often require this type of program oversight and if they donšt you should propose it anyway.