The CCfH creative process exists within a science based process called ‘CLI’
Community Level Intervention (CLI) – A grass root inspired, participatory, science-based social marketing process. Powerful images and words that tell profound, yet simple, stories live in all our communities. Tapping into the grass root societal structures that nurture this often ignored powerhouse of communication ideas is the real challenge of authentic Community Level Intervention.
A good example of CLI is the AIDS mural project produced by CCfH. Since 1995, the Connecticut Department of Public Health-AIDS Division in collaboration with Concerned Citizens for Humanity (CCfH), have taken the lead on informing the general public on key health issues like HIV/AIDS awareness and prevention.
Through the design, development, and broad dissemination of culturally sensitive educational materials generated by this collaborative effort we have reached hundreds of communities and thousands of people with cost-effective and targeted prevention messages to help reduce HIV infection rates in Connecticut.
‘Parent, Youth, Community Outreach Program’
Connecticut’s children are building the foundation for their own future today. Young students from Hartford, New Haven, Bridgeport, Willimantic, and Waterbury first took part in intensive focus groups on HIV/AIDS awareness, drug use and other at-risk behaviors and then painted these dramatic murals for display in our public places and later as billboards. These Connecticut pre-teens through their personal insights and creativity make us all proud and confident that, despite today’s risks and dangers, our future can shine brightly.
Since 1995, they have been mentored by outstanding professional artists and illustrators including Martha Adamson, Sally Harvey, Robert Ruff, Lorraine Yakush, and Carlos Hernndez-Chvez. Each original mural measures 8′ x 16′ and is made up of four separate panels.
|Hartford, 1995 Students from Naylor Elementary, Fox, Carmen Arace, and Quirk Middle Schools worked on this inaugural mural in the ‘Parent, School, Community Outreach Series’ under the guidance of Hartford artist Robert Ruff. It was designed by young ghetto artist Carlos Carassco and depicted the need for an all out battle against HIV/AIDS in our communities. Like its four successors, the mural had broad exposure throughout Connecticut at 40 junior billboard locations made available by the Radding Sign Company at greatly reduced rates.|
|New Haven, 1996 Students from New Haven’s Jackie Robinson and Robe to Clemente Schools along with Hartford’s Carmen Arace and Quirk Middle Schools collaborated on this powerful mural – again painted under the direction of artist Robert Ruff. Health educators from the Hill Health Center, Connecticut’s oldest community health facility, worked with the school’s art teachers to choose the children who would participate in this AIDS awareness mural.|
|Bridgeport, 1997 Students affiliated with the McGivney Center of Bridgeport participating in an after school art program provided by the Discovery Museum painted this colorful mural under the direction of professional artist, Lorraine Yakush. It is a powerful visual statement from the minds of young people on how they think drugs and addiction have negatively impacted their own community by ruining their playground fun and providing a direct link to HIV/AIDS.|
|Willimantic, 1999 Six student artists provided through the Windham Youth Services Bureau made the connection: “Knowledge = Life” with this beautiful mural. Under the direction of artist Sally Harvey the young artists painted a memorable image using familiar icons of local thread mills and poverty as a backdrop for a renewed spirit of hope, revitalization, and community health. The students were co-sponsored by the Town of Windham and the Windham Regional Community Council’s (WRCC) HIV/AIDS Outreach Services.|
|Waterbury, 2001 Young people from the Salvation Army Youth Emergency Shelter (SAYES), Beacon House and the Westover School under the mentorship of local artist/illustrator Martha Adamson planned and painted this “Be Aware” mural featuring the Waterbury cityscape along with all populations impacted by the ongoing HIV/AIDS crisis. Nancy Allen from the Waterbury AIDS Ministries Program of the Salvation Army and health educators from the Child Guidance Clinic of Waterbury also worked with the young artists to produce this mural.|